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(Basic descriptive sensory work)
- Product profiling
- Full category reviews by expert trained
descriptive panel
- Panel will be trained with full spectrum
method training and meet regularly (3x weekly). Quick turnaround
will be possible because panelists will already share the same
sensory vocabulary and/or generate their own personal ballots &
procrustes statistics can be used to reduce training time to a
familiarization with the sample set and ballot development.
- Expert panel profiling of prototypes with our
without competitive set
- Overlay preference data (if available)
- Custom sensory panel development
- Development of sensory panel capabilities for
companies. Services can include product evaluation strategy, sensory
methodology development, ballot development, training of sensory
panelists, sensory technicians and sensory panel leaders.
- Recommendation and integration of sensory data
collection systems into business systems
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