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(Basic descriptive sensory work)

  • Product profiling
    • Full category reviews by expert trained descriptive panel
      • Panel will be trained with full spectrum method training and meet regularly (3x weekly). Quick turnaround will be possible because panelists will already share the same sensory vocabulary and/or generate their own personal ballots & procrustes statistics can be used to reduce training time to a familiarization with the sample set and ballot development.
    • Expert panel profiling of prototypes with our without competitive set
    • Overlay preference data (if available)
  • Custom sensory panel development
    • Development of sensory panel capabilities for companies. Services can include product evaluation strategy, sensory methodology development, ballot development, training of sensory panelists, sensory technicians and sensory panel leaders.
      • Recommendation and integration of sensory data collection systems into business systems

 


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Last modified: 09/13/08